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Case Study

Smarter Outreach, Better Leads: 2BM’s Sales Success.

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2BM is a digital transformation company with deep expertise in SAP solutions. Their goal? Help organizations run smarter and more efficiently. But even with the right tech, qualifying leads was costing their sales team too much time.

 

Project  Outbound 

Year 2025  |   Industry Cloud Enterprise software solution

Service area  
Outbound Marketing

Dedicated team  Project Manager, BDR

 

Project Summary

2BM partnered with Brightvision to take the guesswork out of outbound sales. We helped their team book 14 qualified meetings, sharpen their lead data, and win back time to focus on closing. It was smart, simple, and set them up for what’s next.

The Challenge

2BM’s sales team had a problem. They were spending hours chasing leads that didn’t go anywhere. There wasn’t a clear process for outreach.

As the business grew, it became harder to scale telemarketing without burning out the team.

 

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The Solution

That’s where we (Brightvision) came in. SAP recommended us, and 2BM saw the fit right away. We understood their industry, had the track record to back it up, and approached telemarketing like a true partner, not just a vendor.

Onboarding was quick and easy. We got to know their goals, their audience, and their message fast. From the start, it was a collaborative process.

Need to shift strategy mid-campaign? Add a few extra calls? Tweak the messaging?
No problem.

The Results

14
high-quality meetings booked with the right prospects

Clear, open reporting throughout the campaign

More time for sales to focus on closing, not chasing

Actionable insights to improve their lead database

“Brightvision didn’t feel like a vendor. It felt like they were our team.”

— 2BM Sales Team
 

5 Steps
approaches

The partnership between Brightvision and Akeneo encompasses five key strategic approaches. The partnership between Brightvision and Akeneo encompasses five key strategic approaches. The partnership between Brightvision and Akeneo encompasses five key strategic approaches. The partnership between Brightvision and Akeneo encompasses five key strategic approaches. 

  • STEP 1:  Streamlining Operations

  • STEP 2:  Streamlining Operations

  • STEP 3:  Streamlining Operations

  • STEP 4:  Streamlining Operations

  • STEP 5:  Streamlining Operations

What's next? 

The first campaign exceeded expectations.

Now, 2BM’s sales team is focused on what they do best—building relationships and closing deals.

And Brightvision? We’re right here, ready to support the next step.

Want your sales team spending more time closing and less time chasing?
Let’s chat about how we can help.

 Brightvision has the people, process, and platform to help you find your best-fit customers, wherever they are. Book a meeting below.


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