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Case Study

How Arrow Boosted AI Awareness Across the Nordics

(Without Blowing the Budget)

 

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Arrow is a global player in tech distribution. Think hardware, software, and all the brainy stuff in between. They team up with top-tier names like IBM to help organizations tap into tomorrow’s technology—today.


 

Project  IBM Campaign

Year 2025  |   Industry IT

Service area  
Performance Marketing, Content Creative

Dedicated team  Project Manager, Paid Media Specialist, Copywriter, Designer

 


Project Summary

Discover how Arrow and Brightvision teamed up for a smart LinkedIn campaign that elevated IBM AI Labs’ visibility across Sweden and Norway—resulting in over 428 clicks and 400,000+ impressions.

The Challenge

Awareness is a tricky thing.

Arrow had great organic content, sure, but it wasn’t reaching enough of the right people. They needed a campaign to put IBM AI Labs on the radar of decision-makers in Sweden and Norway.

When IBM’s AI Labs needed a visibility boost in Sweden and Norway, Arrow turned to a familiar partner: Brightvision.

The goal? Drive high-quality traffic to the AI Labs landing page, stay within budget, and make a real impact in two different markets.

 

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The Solution

We (Brightvision) rolled up our sleeves and got to work on a LinkedIn campaign built for both reach and relevance.

We also fine-tuned everything in real-time, adjusting for each market and ensuring every krona worked hard.

Target audience: Senior-level professionals with a pulse on AI

Region: Sweden and Norway

Tactic: Right message, right format, right time

 

Campaign
Approaches

  • 4 custom ads crafted in Swedish and Norwegian

  • A mix of Text & Spotlight ads to build awareness

  • Single Image ads to drive clicks

  • Retargeting at the tail end to re-engage visitors

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 Linkedin Single Image Ad
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Linkedin Single Image Ad
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  Linkedin Single Image Ad
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Linkedin Single Image Ad

The Results

Two countries. One smart campaign. Solid impact.

Together, the ads reached nearly half of the target audience in each country, boosting visibility, generating clicks, and sparking new interest in IBM's AI Labs.

 

NORWAY

195,000
Impressions

212
Clicks

158 SEK
Cost Per Click

0.17%
Engagement rate

SWEDEN

233,000
Impressions

320
Clicks

103 SEK
Cost Per Click

0.24%
Engagement rate

“This campaign delivered beyond our expectations—not just in numbers, but in how well the project was run. The consulting, communication, and personal touch from Brightvision made all the difference.”

— Malou Ekblom, Marketing Project Manager , Arrow ECS Sweden & Norway

Success Factors

This wasn’t a spray-and-pray campaign. It worked because:

  • The ads were tailored by region and translated for local relevance.
  • We combined creative formats to engage users at different points in their scroll.
  • Arrow and Brightvision kept the lines of communication wide open, collaborating on everything from strategy to copy.
Arrow

What's next? 

With strong results and a great working rhythm, Arrow and Brightvision are already looking at what's ahead.

  • Doubling down on retargeting

  • Testing new messaging angles
  • Creating more localized content for AI Labs and beyond
  • The partnership is growing, and so is the impact.

5 Steps
approaches

The partnership between Brightvision and Akeneo encompasses five key strategic approaches. The partnership between Brightvision and Akeneo encompasses five key strategic approaches. The partnership between Brightvision and Akeneo encompasses five key strategic approaches. The partnership between Brightvision and Akeneo encompasses five key strategic approaches. 

  • STEP 1:  Streamlining Operations

  • STEP 2:  Streamlining Operations

  • STEP 3:  Streamlining Operations

  • STEP 4:  Streamlining Operations

  • STEP 5:  Streamlining Operations

Ready to make your next campaign your best one yet?


Let's discuss how Brightvision can help you reach the right people with the right message.

Book a meeting below.


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