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Case Study

How Barco ClickShare
Took Lead Gen Local

(and Got 33 Meetings from a 13-Meeting Goal)

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Barco ClickShare is a global leader in wireless presentation and conferencing systems. With a strong brand presence and a centrally managed marketing strategy, Barco ClickShare wanted to strengthen its footprint in the Nordics by translating global vision into locally relevant results.

 

Project  Outbound 

Year  2025  |   Industry  B2B Tech

Service area  
Outbound Marketing

Dedicated team  Project Manager, BDRs

 

Project Summary

Barco ClickShare needed a local lead gen strategy that actually worked for the Nordic market. They partnered with Brightvision, set a clear goal, and ended up more than doubling it with 33 booked meetings. The result? Real leads, real momentum, and a partnership that keeps growing.

The Challenge

Since Barco ClickShare’s campaigns are designed for global scale, localization both in terms of content and delivery are needed for maximum effect in regions where buying behavior and messaging needs differ, such as the Nordics.

To make a real impact, Barco ClickShare needed a partner who could activate the global strategy on a local level. They were looking for agility, cultural context, and hands-on support.

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The Solution

Having worked with Brightvision before, the Barco ClickShare team knew they had a reliable partner who could build the bridge between central strategy and regional execution.

Together, we launched a collaborative campaign built on transparency, responsiveness, and shared ownership of results. The onboarding was quick and efficient. Both teams moved forward with confidence and speed.

Brightvision served as the feet on the ground, offering local expertise, adapting messaging for the Nordic audience, and running telemarketing campaigns that matched Barco ClickShare’s broader marketing objectives.

The Results

The result was a well-coordinated effort that exceeded expectations.

By combining global direction with local execution, the campaign delivered real value quickly and efficiently.

33 qualified meetings
(vs. a target of 13)

29% conversion rate
from lead to meeting

Significant time savings
for the Barco team

“Brightvision helped us bring our global marketing strategy to life in the Nordics. The collaboration made lead generation simple, effective, and aligned with our goals.”

5 Steps
approaches

The partnership between Brightvision and Akeneo encompasses five key strategic approaches. The partnership between Brightvision and Akeneo encompasses five key strategic approaches. The partnership between Brightvision and Akeneo encompasses five key strategic approaches. The partnership between Brightvision and Akeneo encompasses five key strategic approaches. 

  • STEP 1:  Streamlining Operations

  • STEP 2:  Streamlining Operations

  • STEP 3:  Streamlining Operations

  • STEP 4:  Streamlining Operations

  • STEP 5:  Streamlining Operations

What's next? 

Brightvision remains a vital extension of the Barco ClickShare marketing team in the Nordics, supporting regional growth while aligning with global strategy.

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