Archer’s Race to the Top of Europe’s AI Compliance Conversation
About the Client
Archer helps global enterprises manage risk confidently. Their integrated risk management platform gives organizations the clarity and control they need to meet evolving compliance standards in cybersecurity, ESG, operational risk, and more.
In response to the EU AI Act, Archer launched Archer AI Governance, designed to help risk managers ensure the responsible use of AI across the organization. Aligned with the European Union’s AI Act, the use case provides risk managers with tools and capabilities to manage AI risks, maintain compliance, and promote ethical AI practices.
The Challenge
To get to market fast, Archer needed to:
- Educate potential customers on what the Act means for them
- Reach the right people (we're talking CSOs, CIOs, and GRC leaders in enterprise companies)
- Prove ROI on their marketing efforts by generating leads that count
In short: make noise, get noticed, and drive action.
The Solution
Enter Brightvision. Together with Archer, we built a laser-focused LinkedIn campaign that combined thought leadership with lead generation, tailored for high-stakes B2B decision-makers.
Who we targeted:
- Industries: Tech, finance, manufacturing (and more)
- Company size: 5,000+ employees
- Geographies: UK, Germany, France, Nordics, Spain, Switzerland, Netherlands, Austria
- Titles: CSO, CIO, CFO, COO, Directors of GRC, Audit, Risk
What we launched:
- Traffic Ads (text, spotlight, single image) to get eyes on an ungated blog post about AI governance
- Lead Gen Ads (single image) to collect details from interested readers right on LinkedIn
- Retargeting to bring back warm prospects who clicked but didn't convert
- Gated content: A deep-dive eBook on the EU AI Act
We didn't "set it and forget it": We monitored performance closely, tweaking budgets and ad creative along the way to keep the campaign sharp and effective.
In just 8 weeks, Archer's campaign achieved:
- 647,085 impressions
- 144,282 unique accounts reached
- 1,195 total clicks
- 68,000 SEK spent
- 105 SEK CPM (61% below industry benchmark)
- 23 qualified leads
- 2,956 SEK CPL
Not bad for a campaign that had to educate, inspire, and convert all at once
What's Next?
Archer now has proof that the right message, at the right time, to the right people, works.
With the EU AI Act coming closer to reality, there's more ground to cover—and Brightvision is already helping Archer gear up for what's next.
Ready to make your message matter? Let's discuss how Brightvision can help your brand cut through complexity and get results.
Book a meeting below or contact us at grow@brightvision.com to get in touch.