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Case Study

How Iver Scaled B2B IT Marketing Across the Nordics


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Iver is a Nordic-managed services provider that runs the critical IT infrastructure behind some of the region's most prominent public and private organizations. From cloud platforms and cybersecurity to digital workplace tools and application operations, they ensure their clients' IT just works—securely, efficiently, and without interruption.

Since 2022, Brightvision has been their go-to growth partner, helping Iver make an impact in Sweden, Norway, and now Denmark.

 

Project  Retainer 

Year 2025  |   Industry IT

Service area  
Performance Marketing, Content Creative

Dedicated team  Project Manager, Paid Media Specialist, Copywriter, web developer and additional specialists as needed

 


The Challenge

In 2024, marketing teams everywhere felt the squeeze. Budgets shrank, plans shifted, and pressure to prove ROI hit an all-time high.

Iver was no exception. With a smaller marketing budget, they had tough choices to make. But they weren't looking to cut corners.

They still needed to:

  • Stay visible in two competitive Nordic markets
  • Reach IT decision-makers who were harder to impress (and even harder to convert)
  • Deliver real results across the entire funnel
  • And launch into a new country (Denmark) Every campaign had to pull its weight

Every impression needed to move the needle. There was no space for guesswork — and no budget for campaigns that didn't perform.

Iver needed a partner who understood the business, the market, and the urgency of getting it right.

That's where Brightvision came in.

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Iver Ad Creative
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Iver Ad Creative
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Iver Ad Creative
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Iver Ad Creative

The Solution

Together, we restructured Iver's LinkedIn and Google campaigns to better engage their core audience: IT managers, technical specialists, and public-sector decision-makers.

Our approach focused on four key areas:

  • Full-funnel activation from awareness to conversion

  • Creative innovation, using new formats like Spotlight Ads and Microsoft-sponsored campaigns

  • Precision targeting to ensure relevance and reach

  • Continuous optimization

In the fall, we refreshed the creative across key markets, driving noticeable increases in engagement and conversions.

 

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Ad Template Approach

Streamlining Operations

We have developed various ad design templates for Akeneo in customizable formats for use across multiple channels. By adopting a structured template approach with streamlined processes and consistent graphical style, we enable swift adaptation while maintaining brand integrity. This standardization allows for efficient production of high-quality content that effectively resonates with the target audience. More templates are added when we run new ad formats.

 

Ad Template Approach

Streamlining Operations

We have developed various ad design templates for Akeneo in customizable formats for use across multiple channels. By adopting a structured template approach with streamlined processes and consistent graphical style, we enable swift adaptation while maintaining brand integrity. This standardization allows for efficient production of high-quality content that effectively resonates with the target audience. More templates are added when we run new ad formats.

 

MicrosoftTeams-images
MicrosoftTeams-images
Ad Template Approach

Streamlining Operations

We have developed various ad design templates for Akeneo in customizable formats for use across multiple channels. By adopting a structured template approach with streamlined processes and consistent graphical style, we enable swift adaptation while maintaining brand integrity. This standardization allows for efficient production of high-quality content that effectively resonates with the target audience. More templates are added when we run new ad formats.

 

Ad Template Approach

Streamlining Operations

We have developed various ad design templates for Akeneo in customizable formats for use across multiple channels. By adopting a structured template approach with streamlined processes and consistent graphical style, we enable swift adaptation while maintaining brand integrity. This standardization allows for efficient production of high-quality content that effectively resonates with the target audience. More templates are added when we run new ad formats.

 

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The Results

Sweden

0

Impressions

0

Clicks

0

Conversions

Norway

0

Impressions

0

Clicks

0

Conversions

Denmark (new)

0

Impressions

0

Clicks

0

Conversions

"“We really appreciate the excellent collaboration we have with Brightvision today – a digital full-service partner who truly understands our business and our needs. They are responsive and work proactively to help us move forward, always with a friendly approach."

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Kajsa Gustafsson, Marketing Manager, Iver Sweden

What's Next

In 2025 and beyond, Iver is leaning into:

  • Industry specific campaigns

  • Retargeting strategies

  • Smarter localization (copy and visuals)

  • …and a more significant presence in Denmark

Behind the scenes, Brightvision is still helping with ad copy, web development, and telemarketing because that's how partnerships work.

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