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Case study

How Logitech Doubled Their Results with Brightvision's Outbound Magic


Logitech_logo

Logitech is a global leader in personal peripherals and workplace tech. Whether it's powering the classroom or elevating hybrid work, millions trust Logitech.

 

Project  Outbound 

Year  2025  |   Industry  software-enabled hardware solutions 

Service area  
Outbound Marketing

Dedicated team  Project Manager, BDR

 

Project Summary

But even a giant needs backup.

Enter Benny Andersson, Marketing Manager B2B and Education at Logitech. Benny had a solid strategy—but no internal team to handle personalized outreach for product launches and events.

The Challenge

When a new launch was coming up, Benny's team could send a mass email. But that wasn't cutting it.

"We didn’t have an internal team to handle meeting booking or event invites to the right target group. Email alone just doesn't get the same results as a phone call." 

The challenge? No outbound muscle. No dedicated team. No time.

Every missed connection meant fewer sales opportunities and empty seats at events.

It became clear: they needed an outbound partner they could rely on.

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The Solution

Logitech turned to Brightvision. Not for the first time (and not by accident).

“We've worked with Brightvision for years. Their consultants are skilled, and they usually give us the same team each time. That consistency is gold—we never have to start from scratch." 

From day one, we took full ownership. Strategy? Covered.
Target group suggestions? Done.
Consultant training? On it.

"They don’t wait for us to drive things. They take the lead from the start and make sure nothing's missed."

Add in weekly check-ins, transparent reporting, and a shared customer portal, and Benny's team had full visibility without the day-to-day grind.

The Results

Meetings booked:
Target: 11 → Delivered: 23

Time saved:
Logitech's team stayed focused while we handled outreach.

Stronger partner feedback:
Their partners appreciated the high-quality sales opportunities.

Proactive optimization:
Our project leader suggested improvements mid-project, not after.

Professional representation:
Our senior consultants acted as a true extension of the Logitech brand.

"They represent us well, they optimize constantly, and they care about delivering results."

— Benny Andersson, Marketing Manager B2B and Education at Logitech

5 Steps
approaches

The partnership between Brightvision and Akeneo encompasses five key strategic approaches. The partnership between Brightvision and Akeneo encompasses five key strategic approaches. The partnership between Brightvision and Akeneo encompasses five key strategic approaches. The partnership between Brightvision and Akeneo encompasses five key strategic approaches. 

  • STEP 1:  Streamlining Operations

  • STEP 2:  Streamlining Operations

  • STEP 3:  Streamlining Operations

  • STEP 4:  Streamlining Operations

  • STEP 5:  Streamlining Operations

What's next? 

The partnership continues.

"We plan to keep working with Brightvision long-term. I recommend them to anyone looking for a professional, experienced outbound partner." – Benny

The relationship is built on trust, shared wins, and many booked meetings.

Ready to turn your outreach into outcomes?
Let's make your next campaign count.

 Book a free strategy session and see what Brightvision can do for you.


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