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Case Study

How Pedab Finland Boosted Meetings by 30% with Brightvision’s Smarter Outbound

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Pedab Finland is a B2B tech provider with a focused sales team and ambitious growth plans. Operating in a competitive market, they needed to expand their outreach and fill the sales pipeline without stretching internal resources too thin.

Pedab Finland needed a way to scale outbound without stretching their internal sales team. Brightvision stepped in with a targeted, strategic outbound approach: building better campaigns, faster follow-ups, and a smarter process.

 

Project  Retainer 

Year 2025  |   Industry B2B Tech

Service area  
Outbound Marketing

Dedicated team  Project Manager, BDRs

 


The Challenge

Pedab’s sales team was focused on what they do best: building relationships and closing deals. But like many growing teams, they were balancing that with the ongoing need to expand outreach and keep the pipeline full. Without a dedicated structure for outbound, lead generation became harder to scale consistently over time.

Their team had the skills, but not always the capacity, to manage outbound campaigns in-house. And while efforts were being made, the results didn’t always match the investment. Sales cycles stretched longer than ideal, and it became clear that a more focused approach could help accelerate progress.

That’s when Pedab began looking for a partner who could bring in extra capacity, fresh strategy, and proven outbound experience.

The Solution

Pedab Finland chose Brightvision based on two things: deep experience in the B2B tech space and a smart, consultative approach to outbound strategy.

Brightvision’s plan was clear and well-structured, and gave the Pedab team confidence from day one. Although there were some initial hesitations about outsourcing such a critical piece of the sales process, those concerns quickly faded thanks to transparent communication, clear timelines, and a sense of shared ownership.

The onboarding process was fast and focused. Goal-setting, data preparation, and integrations were handled efficiently, with minimal lift from Pedab’s internal team. The collaboration felt seamless.

One of the things that stood out early on was how quickly Brightvision understood Pedab’s value proposition and target audience. Messaging drafts and call scripts needed very little adjustment — a clear signal that the team had done their homework.

 

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Ad Template Approach

Streamlining Operations

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Ad Template Approach

Streamlining Operations

We have developed various ad design templates for Akeneo in customizable formats for use across multiple channels. By adopting a structured template approach with streamlined processes and consistent graphical style, we enable swift adaptation while maintaining brand integrity. This standardization allows for efficient production of high-quality content that effectively resonates with the target audience. More templates are added when we run new ad formats.

 

MicrosoftTeams-images
MicrosoftTeams-images
Ad Template Approach

Streamlining Operations

We have developed various ad design templates for Akeneo in customizable formats for use across multiple channels. By adopting a structured template approach with streamlined processes and consistent graphical style, we enable swift adaptation while maintaining brand integrity. This standardization allows for efficient production of high-quality content that effectively resonates with the target audience. More templates are added when we run new ad formats.

 

Ad Template Approach

Streamlining Operations

We have developed various ad design templates for Akeneo in customizable formats for use across multiple channels. By adopting a structured template approach with streamlined processes and consistent graphical style, we enable swift adaptation while maintaining brand integrity. This standardization allows for efficient production of high-quality content that effectively resonates with the target audience. More templates are added when we run new ad formats.

 

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The Results

With Brightvision running the outbound engine, Pedab saw measurable improvements and a shift in how the sales team spent their time.

30% increase in booked meetings

25% shorter sales cycle for Brightvision-generated leads

More focus on closing deals, less time spent chasing prospects

Strategic input that helped improve outbound across the board

“The unexpected benefit was the advice. Brightvision didn’t just execute: they helped us refine our overall approach to outbound.”

What's Next

Looking ahead, Pedab sees Brightvision as a long-term partner in their growth strategy. Pedab has seen firsthand how much stronger results can be when execution and strategy go hand-in-hand, and how impactful it is to have a partner that feels like an extension of the team.

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Ready to see what a smarter outbound strategy can do for your sales team?
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