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Case study

Building a Better Sales Pipeline,
One Call at a Time.

Kaizapp_logo_white01

KaizApp is a fast-growing SaaS company that helps Operations leaders drive business performance through transformation and operational excellence. As its customer base expanded, so did its ambitions — and its need for a more scalable, structured approach to lead generation.

 

Project  Outbound

Year 2025  |   Industry SaaS

Service area  
Outbound Marketing

Dedicated team  Project Manager, BDR

 

Project Summary

KaizApp partnered with Brightvision to create a more consistent and scalable lead generation process, resulting in a stronger and more predictable sales pipeline. Within weeks, Brightvision's telemarketing team doubled KaizApp’s customer conversations and saved the team a full day per week on outbound prospecting. With improved lead quality and ongoing insights, KaizApp is now planning to expand the partnership into new markets.

The Challenge

KaizApp experimented with different strategies to grow its customer base. Some strategies worked, some didn't, and some were just too expensive to scale.

The result? An unpredictable pipeline and too much time spent chasing leads that didn't go anywhere.

They needed consistency, quality conversations, and a smarter way to connect with the right decision-makers without burning too quickly through their budget.

 

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The Solution

Enter Brightvision. Another company in KaizApp's network had seen great success working with Brightvision's telemarketing team in Sweden, so they decided to give it a try.

 

From day one, the process was easy:

"We just gave them our target roles and industries, explained our pitch, and showed them a demo," says Lesley, KaizApp's Chief Commercial Officer. 

"I thought it would take weeks. It took days."

Brightvision quickly translated the brief into a call script and hit the ground running. Within eight weeks, KaizApp was already beating its hours-per-lead target.

The Results

The team felt like a natural extension of KaizApp's sales and marketing crew. There were weekly reports, regular check-ins, and a shared portal where opportunities were tracked, reviewed, and refined.

"We're constantly learning about who the right customers are—and what's working," Lesley says.

2x more
customer conversations each week

1 full day saved
per week on outbound prospecting

Higher lead volume
without sacrificing quality

Stronger pipeline
with qualified, sales-ready prospects

Smarter insights
from real-time data and feedback

5 Steps
approaches

The partnership between Brightvision and Akeneo encompasses five key strategic approaches. The partnership between Brightvision and Akeneo encompasses five key strategic approaches. The partnership between Brightvision and Akeneo encompasses five key strategic approaches. The partnership between Brightvision and Akeneo encompasses five key strategic approaches. 

  • STEP 1:  Streamlining Operations

  • STEP 2:  Streamlining Operations

  • STEP 3:  Streamlining Operations

  • STEP 4:  Streamlining Operations

  • STEP 5:  Streamlining Operations

What's next? 

The early signs are strong, and KaizApp is thinking bigger. Plans are already forming to expand the partnership into new markets and support inbound marketing efforts, too.

Would they recommend Brightvision? "Absolutely," says Lesley.

"A lot of companies talk a big game about lead generation. But Brightvision delivers."

Want to grow your pipeline with a team that feels like your own?
Let's talk.

 Brightvision has the people, process, and platform to help you find your best-fit customers, wherever they are.

Book a meeting below.


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